How to write a personal statement that will get you noticed by employers.

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It can feel like the most overwhelming task when completing your job application, but your personal statement is an important tool for potential employers, and one that you should use wisely. Within it you must be able to explain who you are, what you know and what you have done, as well as why they should pick you. 

On your CV, a personal statement should be a concise piece of preliminary information, used to direct the employer to areas of your CV worth noting. It should never exceed 150 words and should include short, succinct sentences. There are several different approaches you can take when writing your CV’s personal profile; for example, you can use the “smart” third person with to-the-point sentences which usually start with a verb and contain a reference to an action. Alternatively, you can use bullet points, emphasising certain skills or accomplishment that are within the main body of your CV. Whichever technique you choose, it is important to use real life examples that will set you apart from the competition.

On your Intern Avenue profile, the personal statement acts as a cover letter, providing the employer with extra information, as well as highlighting your interest and suitability for the role. Your statement also has an impact on how your profile is ranked. It must therefore use relevant language and highlight relevant skills for the industry to which you are applying. This may mean writing about key projects or extra-curricular activities you have been involved in. For example, Social Media, Marketing & PR candidates should talk about their experience with Facebook, Twitter and even talk about any piece of work or campaign that has inspired them. If you lack paid experience in the industry you are interested in, don’t panic. Look at any voluntary work or university projects you have completed for transferable skills.

Statistics help employers get a greater understanding of what you have achieved in previous positions, so it is good idea to include any that will make you stand out. Remember, this is your chance to sell yourself to the employer, so make sure not to include mundane or clichéd phrases. Instead of introducing yourself as “an excellent communicator”, talk about the time you spoke at an event, or wrote an article for the student paper. This will be far more effective at proving to an employer that you have what it takes to work in their company.


In brief:

  1. Don’t make sweeping statements. Do use statistics and examples to connect your skills to the job summary.
  2. Don’t waffle. Do use concise, well written prose.
  3. Don’t generalise. Do focus on industry specific examples.
  4. Don’t panic! Do use your personal statement to show just how amazing you are, and exactly why the employer needs you on their team!

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