The latest data released from HESA saw 338,230 UK graduates completing their first degree with only a shocking 38% of those entering full time graduate level employment within 6 months. Each year a large number of talented young people continue to miss out on graduate level employment and remain undervalued in by the UK job market. Unfortunately reaching and accessing graduate talent can be difficult task for companies and employers –
‘Accessibility’ – How can employers reach candidates and vise versa?
‘Communication’ – Employers and graduates speak different languages and engage on different platforms
‘Good Fit’ – It can be difficult for employers to find their perfect graduate or intern through a CV alone.
Addressing the challenge of ‘Communication’, the second issue in this series, we will highlight our own experience and insights into developing better and more streamlined methods of communication with interns, graduates and entry level talent.
The Rise of Mobile Technology and Responsive Design
The new generation of university students and graduates are now accessing the internet from multiple devices and outside of the home more than ever. A recent Ofcom report (Adults Media Use and Attitudes Report 2016) showed that 91% of adults between the ages of 16-24 were accessing the internet from mobile devices every day and 68% were using the internet to job hunt in any given week – with over half of this population job hunting every week, a company’s online presence is vital to attracting candidates. Digging deeper, additional data sources show that 77% of young people use mobile devices in their job hunting process with over 20% of these individuals actually applying through their mobile phones!
Recognising this prolific use of mobile devices in students’ and graduates’ everyday lives has become increasingly important to the recruitment process. The ability for websites and other digital material to shift and reformat across multiple devices enhancing user experience and usability, known as responsive design, is now as equally important to any company’s online image as the mere content of the website itself. Developing websites and an online recruitment process that easily molds to different types of technology, not just your typical desktop computer or laptop, is critical to a successful recruitment drive. As a company you have only a few seconds to grab a candidate’s interest, if your website and online recruitment process fails to be compatible across multiple devices you may be losing out on qualified candidates! As The Recruiter recently asked – when was the last time you looked at your company’s website from a device other than a traditional computer screen? Or even looked at it from the perspective of a potential job seeker? This is all part of successfully communicating to candidates!
Job Seekers and Social Media
Having a responsive website and an accessible recruitment process is only the tip of the iceberg when it comes to attracting candidates. Your company image is crucial along with your online presence and persona. A recent survey of our own candidate database showed that, although most students and graduates were concerned with the industry they worked in, over a third of our candidates rated company culture as one the top 5 most important reasons for applying for a job.
With 48% of people using social media to find their most recent job and a further 59% using social media to research company culture. It has become increasingly important for companies to invest in their online presence and market their company culture to prospective job seekers. Social media is a broad term encompassing Facebook, Twitter, and LinkedIn among other resources. Once we delve into different social media channels, Jobvite’s 2016 data release showed that 67% of those who used social media to find their most recent job used Facebook. Interestingly, in comparison, only 55% of recruiters use Facebook with the majority, 87%, using LinkedIn as the main form of outreach. This mismatch in methods of job hunting becomes increasingly obvious as up to 80% of young people consider Facebook to be their primary online profile. Although LinkedIn may appear to be the most traditional place to advertise an online job advert utilising Facebook in a recruitment strategy can prove to be quite useful.
Targeting Students Before they Graduate
Campus Events and Digital Campus Outreach is a useful method of gaining the interest of soon to be graduates and students before they even fully enter the job market. As not all communication needs to be digital; face-to-face in person meetings can prove to be incredibly useful and fruitful.
Campus events can be broken down into the Careers Fair, Drop In, Scheduled Presentation, Opening up a Lecture, and Timetabled One2Ones. All of these methods come with their ups and downs attracting different numbers of potential candidates with differing success rates. These types of events take a considerable amount of time to plan and organise – and you will need to visit the university yourself! Research, relationship building, and a high level of pre-planning will ensure you make the most out of any event.
Digital Campus Outreach comes with a different set of outlets – Careers Service Websites, Bespoke Faculty and Departmental Outreach, Liaising with Student Societies, and Embracing University Social Media. Making the best use out of some of these channels involves developing long term relationships with careers advisors, members of faculty, and even student groups! This task can take longer than you think and involves a great deal of detective work.
Having a strong on campus presence and building these relationships with universities does have its long term benefits and can be a way to target this market directly. For detailed look at on campus recruitment methods read more about it on our blog post here
Utilising Communication Channels in Recruitment
At Intern Avenue we know that communication between both employers and entry level talent can be difficult. Trying to coordinate social media outreach through multiple channels, advertising on job boards, and keeping your own website up-to-date (not mentioning the possibilities of building a university presence) is a time consuming task!
The Intern Avenue platform provides a singular space for employers and students/graduates to connect and interact – with social media outlets, university ties, and a mobile app for an easy application process we can target all these forms of communication to giving you access to the best interns out there.
Read more about ‘Accessibility’ and how to better reach candidates here
Interested in hiring a student or graduate?
Talk to our Partnerships Manager on 020-7898-3800 or email us at [email protected]