The Challenge of Accessibility

Intern Avenue has recently uncovered the disheartening fact that the most recent data released from HESA revealed that 125,370 graduates weren’t in a full time employment suited to their level of education 6 months after graduation. This large number of fresh, energetic and talented young people are being undervalued by the current employment market.

We understand that there are major hurdles obstructing the graduate recruitment process, for example:

‘Accessibility’ – how do employers reach candidates and vise versa
‘Communication’ – employers and graduates speak different languages and engage on different platforms
Good Fit – it can be difficult for employers to find their perfect employee through a graduate CV alone.

Here, we are going to address the challenge of ‘Accessibility’ and highlight our aim to provide a platform to increase accessibility for both employers and candidates. Featuring top internships, graduate jobs and career opportunities for students and graduates across the UK we aim to improve the accessibility to entry level talent.

Active Vs. Passive Candidates

Graduates and students are both an active and passive talent pool. Active graduate and student candidates are constantly searching for job opportunities using all tools; search engines, recruiters, job sites and social networks to hunt down their dream role. Passive graduate and student candidates on the other hand are those whom are not actively seeking an opportunity for a variety of reasons; perhaps they are unsure of what position they desire or they are taking time out.

When designing an effective candidate recruitment campaign it is important that any recruitment strategy to appeals to both of these groups, the active and passive. In order to effectively target and recruit the best possible candidates from both these pools for the position at hand.

The Role of Technology

In an age where technology rules and is continuously evolving, understanding the role technology plays in the recruitment process is key to a successful campaign. Recruitment practices and advertising is increasingly becoming a completely digital entity.

In 2015, the internet was accessed almost every day by 78% of adults in Great Britain. Of those, social networking sites were used by 61% of adults with 79% of these social network users online every day. These statistics exemplify that technology is evolving and the internet plays a huge part in people’s daily lives, especially in terms of communication. Furthermore, an astounding 96% of people use the internet to hunt for jobs! Understanding the importance of technology and utilising your online presence in the recruitment process can make all the difference in your hiring success.

Targeting the Graduate Market

Candidates can be targeted through a variety of mediums, with job postings remaining the most common way to reach active job seekers. The posting may be placed on the company website, an online job board or a recruitment site. E-recruitment makes the process quicker, cheaper and more efficient.

Although the internet has become the leading avenue for posting job openings, it is important to note that job postings through print advertisements in national or local newspapers and magazines are still utilised.

Social recruitment has become increasingly popular in the last decade. In fact, 92% of companies are now using social media for hiring. With social media usage increasing, many employers regard social networking sites as a ‘talent attraction tool’. Social networks such as LinkedIn, Twitter, Facebook and Google+ have become fast favourites with many employers. Utilising social media channels to promote job opportunities is a sure fire-way to access the candidate pool that have an expressed interested your particular sector or specific skill set you specialise in.

Utilising all of the above to reach and captivate potential candidates can be incredibly fruitful, however opting to seek help of recruitment agencies to source skilled and relevant candidates can cut down the time and effort involved in such campaigns.

How do students and graduates find employment opportunities?

For students and graduates, finding their first real job can be a daunting task with employers targeting them through search engines, social media recruitment and a variety of online and offline advertisements.. Born in the age of technology students and graduates often utilise all forms of job hunting methods from career service websites, newspapers, graduate directories, career fairs, social media platforms, local job centres, job sites and recruitment agencies.

With social recruitment at an all time high, it is no surprise that social media is becoming an increasingly used platform for students and graduates to find employment opportunities. An astonishing 92% of 16-24 year olds use social network sites, whether for professional or personal use, they’re more popular than ever.

Social networking sites allow for job seekers to both market themselves to potential employers, as well as to be marketed to, with 29% of job seekers choosing to use social media as their primary tool for job searching. Students and graduates can create online professional profiles that highlight their skills, qualifications and CVs, that allow employers to find them easily and target them with specific job roles and descriptions.

However effective this social recruitment and online job posting can be at bombarding students and graduates with job opportunities, it can often be overwhelming for applicants who feel lost and undervalued.

Where does the match point for the two needs to meet?

We at Intern Avenue understand more than anyone that successful accessibility to both employers and students/graduates can be difficult. With thousands of employers competing to target the best students and graduates available, and with hundreds of thousands of graduates seeking their dream role across multiple platforms, the job hunting process has become vastly overwhelming. There are hundreds of job sites, career advice services and social media channels – it can be hard for everyone to get their head around.

Intern Avenue provide a singular platform for employers and students/graduates to connect and interact directly, as we want to help you (the employer), help them (the graduate) to find an internship or graduate role that matches their talent and skill set.

Dupsy: ‘Intern Avenue is dedicated to finding value for both employer and employee – and as Final year students turn their minds to last exams, we want to help them with what happens next – and you can too!’

Our platform and technology provides users with a space similar to Facebook and LinkedIn, in which employers and candidates create a unique profile that highlights their qualifications, skills, location and requirements. Our technology ensures that a relevant, quality candidates are notified as soon as a role becomes available through matching desired skill sets, characteristics, and education to the opportunity.

Farshid: Intern avenue is a great website which has helped me find a job to kick start my career in Accounting. Thank you very much for your service and I do recommend the website to any friends or acquaintances that are in need of a similar opportunity (recommendation rating 10)

Tara: My experience with Intern Avenue has been absolutely fantastic. I got a 4 month internship through the website, which led to the company offering me a permanent contract. I’ve just celebrated my one year anniversary here and I have learnt so much. Couldn’t have done it without the easy application process and matching formulas! (recommendation rating 10)


Give us a call on 020 7898 3800, or email [email protected] to have your brand present and graduate level roles known on campuses across the UK!

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