How Marketing Interns Boost Business

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Hiring a marketing professional into a permanent staff position can be daunting if you aren’t entirely sure what they could do for you, but having limited time in a busy schedule leaves you with few options…or so you would think.To solve your marketing needs, consider hiring a marketing intern!

A marketing intern can help you understand and monitor the customer, market and competitor landscape, telling you about the latest trends and patterns. On top of that, any intern is a valuable addition to the company given their enthusiasm, alternative perspectives and willingness to adapt and learn.

So what could a marketing intern contribute to your company?

Competitor & Market Analysis

In today’s day and age, entry barriers into any industry or market are small and shrinking. Competitors seem to be cropping up on a daily basis. So you need someone to survey the competitive landscape and help you decide where your niche lies. Why not get some fresh perspective and hire a top-notch graduate intern to help you with this?

On the flip-side, the shrinking boundaries also mean that you can enter new markets that you hadn’t before. Getting a quick and dirty analysis of a certain market opportunity may not be too challenging, but do you have the time for it? And wouldn’t it be great to get someone who’s recently done such projects and has some academic know-how in the matter? Find somebody who’s recently done conjoint and K-cluster analysis to take on this task as a 2-3 month intern, pay them, and if all goes well, you might have an expert ready to help you exploit a new business opportunity!

Social Media

Finally, as is highlighted in this Guardian article, “your website and social media presence need to be positive and proactive.” There are so many different social media platforms, and more emerging daily; it’s hard to keep track. Do you really need to be catering to that market? The importance of social media and content sharing platforms can be seen in the following statistics:

In Jeff Bullas’ 22 Social Media Facts and Statistics You Should Know in 2014, it is noted that

  • 72% of all internet users are now active on social media
  • 18-29 year olds have an 89% usage
  • The 30-49 bracket sits at 72%
  • 60 percent of 50 to 60 year olds are active on social media
  • In the 65 plus bracket, 43% are using social media

It is evident that it’s not just the younger demographic who make up the social media sphere, and that much of your market and target audience is active in these platforms.

social stats
Source: Jeff Bullas

A frequent stream of content on blogging platforms and social media accounts is a great start, but creating target-specific marketing campaigns, white papers and experimenting with different client bases are all strong possibilities with a marketing intern or interns. The right intern would be a tech-savvy addition to your business, bringing with them a wealth of knowledge and experience from days spent blogging, tweeting, sharing, posting and instagramming online. Recent graduates can also apply the professional and academic skills they have learnt to their practical experience. Intern Avenue has hundreds of marketing-competent intern seekers on its books – you are sure to find the perfect match.

Social media is one of the most powerful tools to expand your business, but how will you know how effective it is without trying it? Hiring an intern who is familiar with these platforms and is online-proficient is the perfect solution to trial how social media and an intern can benefit your company.

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