I studied journalism as a Bachelor’s Degree, specialising in International Studies and Marketing Communications. I also achieved two Master Degrees. During my undergraduate degree I learnt skills related with communication strategies, social media communication, information architecture and online media. Afterwards, a Master’s Degree in Marketing Communications at Birkbeck, University of London, helped me to focus my career on the marketing field. Among the subjects I studied were Marketing Research, Brand Management, Marketing Communications and Relationship Marketing. Thanks to several experiences studying and working abroad as well as a Master in International Studies I feel comfortable and confident in international and multicultural atmospheres.
Furthermore, I have gained work experience in marketing thanks to a University placement and to the role I am currently performing as a Marketing Assistant. During a placement in a consultancy company I carried out tasks related to digital content editing, social media management, Google Adwords campaigns and graphic design. The position of marketing assistant has provided me with knowledge of CRM campaigns, Google Analytics, events organisation and database management. On top of that I am used to work in fast-paced and multi-channel environments liaising with different stakeholders ensuring smooth run of events and campaigns.
Among the different aspects of marketing, I have recently been more and more interested in digital marketing and social media communication. I am a person that is always curious about new methods, technologies and changes, therefore, through self learning, I have increased my knowledge of topics related to Inbound marketing, or in Google Analytics, having been awarded a certificate in Google Analytics by Google Partners. I consider myself as an enthusiastic person and an efficient team worker. I enjoy doing activities requiring direct contact with people and readily contribute with ideas and initiatives. During my studies, I used to follow a tight and scheduled timetable for radio and TV programs, therefore I can handle efficiently situations under pressure and work in environments with strict deadlines.
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