ABN AMRO aspires to play a prominent role in sustainable business development in 2012. Moreover, we strive to regain our leading position. This requires a deliberate integration of sustainability into our strategy and business processes in a very conscious and focused manner and builds on key drivers such as transparency, reporting and sustainable internal business operations. We also seek to take the lead on a number of issues: Leveraging market opportunities: sustainable capital growth and facilitating the transition to a cleaner and more efficient economy Risk management Community involvement Generation Next By adopting “Generation Next” as our central theme, we at ABN AMRO have set out our ambition in no uncertain terms: we aren’t just looking out for today’s generations, we aim to act in the interests of generations to come. The theme breaks down into three core elements: Entrepreneurship
ABN AMRO contributes to a sustainable economy by offering entrepreneurial solutions that take customers’ needs on board.
Involvement The bank aims to involve the community and its stakeholders, putting relationships with customers centre stage. This social aspect of sustainability enhances the bank’s reputation and fosters company pride. Stewardship Efficient use of natural resources is a priority for customers, communities, governments and our own business. Society at large inspires all that we do at ABN AMRO: we put our customers, employees, shareholders, society and the environment first. [ABN AMRO Website]
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