Pearlfinders goes from strength to strength in providing creative and marketing agencies with high value intelligence on the plans of brand decision-makers. It was created and continues to be developed by marketing agency new business experts for marketing agency new business professionals - which is why it works so well.
Pearlfinders is used by over 500 marketing agency clients of all shapes and sizes including: JKR, Coley Porter Bell, Interbrand, Siegel & Gale, M&C Saatchi, Ogilvy & Mather, Mother, Havas EHS, RAPP, Ketchum, Porter Novelli, Hill & Knowlton Strategies, Cohn & Wolfe and YouGov. In particular, there are 10 things you will love about Pearlfinders: -
1. The Reports: unique first-hand interviews with 5,000 marketing decision-makers every year - we map out their plans, preferences and agenda - but more importantly, we identify the business challenges faced and the trajectory their company is on
2. The Archive: 25,000 interviews going back over a decade with all the major brands - fully searchable - an unbelievable resource, not just for new business pitches, but for account direction too
3. Decision-Maker Moves: we report on every new marketing decision-maker appointed or moving roles
4. The Review Diary: Pearlfinders has an unparalleled diary of agency reviews and new briefs in the months ahead
5. D&B Data: as a Dun & Bradstreet partner we provide a layer of business information and contact records for over 500,000 UK companies
6. The Social Window: with our Social Window, we track brands’ social activity and engagement
7. The Pearlfinders Briefings: expert sector digests on topical issues and business challenges faced
8. Pearlfinders Watchlists: keep tabs on the brands you want to monitor - we also let you know when we interview them
9. Local Search: postcode searches for regional opportunities
10. PearlfindersConnect: we partner with Salesforce to provide an app which integrates Pearlfinders into your CRM, via customised areas in your Salesforce Accounts and Leads pages
In total it all adds up to a daily intelligence briefing of exceptional value.
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