Heist Studios is aiming to build a global lifestyle brand in the underwear space that ends the stale hegemony of existing brands like La Perla and Wolford and creates something more modern & more exciting. Heist launched with a focus on the under-served tights market and within 2 months had been featured in Vogue (twice), AnOther, Sunday Times Style Magazine, Pop Sugar and 40 or so blogs and commentaries.
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