AOL is an online advertising business with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. In Europe there are 2 sides to our business - AOL Networks and AOL O&O (owned and operated).
AOL O&O consists of all of the portals/sites that we own and run - Huffington Post Media Group (global online newspaper, acquired in 2011), techcrunch, mydaily, parentdish and more. We have a full editorial team in-house and a sales team that sell across these sites. The Huffington Post launched in the US in 2005 and quickly grew to become one of America’s most respected online newspapers. The Huffington Post recently won a Silver Medal in the âBest use of Screenâ category at the 2013 Cannes Lion award buff.ly/11LQs9p , 2013 Online Editor of the Year award at the Online Media Awards buff.ly/1751iQL and 2013 Consumer Website of the Year http://buff.ly/12jOscz.
AOL Networks is comprised of 3 brands â Advertising.com Be On and Adtech. We have sales teams for each of these brands. AOL Advertising UK ranked 3rd in IPA Spring 2012 Survey! http://goo.gl/jiEOc. We also won 2 awards (Most Innovative Online Campaign and Best Partner) at the IPA Media Owner Awards http://www.ipamoa.co.uk/winners. We were also recently nominated for a record number of Webby Awards //buff.ly/ZmPm3I .
Advertising.com is a performance and brand (40% brand) based ad network (a blind advertising network made up of 6,000 + websites). Advertising.com is the world’s first ad network and has maintained its position as one of the leading networks since its launch in 2001. Advertising.com works with over 70 of the top 100 comScore publishers and reaching over 80% of the online population. Advertising.com is the technology, data and insights arm of AOL Advertising. The AOL Advertising.com Group is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands.
Be On, a division of AOL Networks is a truly global branded entertainment platform that brings together content production, syndication and real-time insights to provide advertisers with an end-to-end platform for long-form branded content across all devices. Be On creates and syndicates content across 16 key verticals to 40,000 publishers in over 90 countries around the world. It has offices in the UK, US, France, Germany, Spain, Italy, The Netherlands, Denmark, Sweden, and Norway. Be On specialises in online video and digital advertising, enabling the most prestigious and largest global brands including Nike, Sony and Nokia to distribute video content through our growing network of 120,000 unique websites worldwide.
ADTECH is our integrated ad serving business. The technology enables web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns â including display, video and mobile formats.
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