Exercise Anywhere was founded six years ago to establish a network of fitness professionals and innovative programmes to attract the 88% of the UK’s population that do not engage with existing offerings from the fitness industry. The Directors created a Training Academy that combines the expertise of delivering outdoor physical activity with fitness and provides a complete career pathway of vocational qualifications (including an entry level to the Register of Exercise Professionals).
In addition to being fully qualified in delivering fitness walking, the training pathway allows these learners to specialise if they wish to work with special population groups such as those with medical contraindications, obese, pre/post natal, children or the elderly. Exercise Anywhere has so far trained over 2500 instructors, supported 200 community projects and has approaching 40,000 registered public members. It is estimated that some 300,000 people have experienced nordic walking through the instructor network
Exercise Anywhere has developed additional training, innovative programmes and business support to give instructors the tools to access the diverse markets to which fitness walking can be taken. This has been provided under a licence and there are now circa 250 instructors and projects as Licensees.
Exercise Anywhere has established a third part of the business; supplying equipment and specialist clothing to the participants, using the instructor network as the sales agents. The distribution is carried out from their offices in Dorset. Equipment is supplied from existing importers and sourced from manufacturers around the world.
The target in the next four years is to grow the instructor network to 5500 in the UK with 1.2 million participants.
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