comScore ARS® creative pre-testing to the comScore AdEffx™ suite, comScore Advertising Effectiveness solutions provide comprehensive measurement for digital and cross-media campaigns, including audience verification, impact on attitudes and behaviors as well as online and in-store sales, in-flight optimization and overall improved campaign ROI. comScore Cross Media Measurement Measure advertising effectiveness across platforms - Internet, mobile, TV, radio and print. Optimize marketing spend. Plan campaigns more efficiently. comScore Cross Media Measurement capabilities quantify the effectiveness of each media channel on an advertising campaign, including branding impact as well as online and offline behavior. comScore Custom Research Get tailored, accurate and actionable insights. Design studies geared toward actual business objectives. Measure the success of specific marketing efforts to improve future campaigns. comScore Custom Research studies leverage the massive comScore panel, sophisticated methodologies and expert analysts to deliver actionable marketing insights. [comScore, Inc Website]
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